Why Visit Armenia

Your clients have already traveled the world, and the major destinations hold no more secrets for them. Are you looking for a truly original, profound, and authentic destination? We have what you need. This small Christian country in the Caucasus, one of the oldest in the world, boasts unsuspected riches and is ready to welcome discerning European travelers seeking rare experiences.

There is no shortage of reasons

  • The world’s first Christian nation (301 AD), with hundreds of stunning medieval churches and monasteries
  • Just a 4.5-hour flight from Paris (seasonal direct flights or quick connections)
  • Very affordable rates for all budgets
  • 3 UNESCO World Heritage sites: Haghpat Monastery, Sanahin Monastery, and Geghard Monastery with the Azat Valley
  • The majestic Mount Ararat (5,165 m), visible from Yerevan on a clear day, a symbol of the Armenian soul
  • Lake Sevan, one of the world’s largest high-altitude lakes, bordered by monasteries and wild beauty
  • Generous and flavorful cuisine: dolma, khorovats (Armenian barbecue), lavash (UNESCO-listed flatbread), manti, tolma, abundant apricots and walnuts
  • Armenian wine, with origins dating back more than 6,000 years, one of the historical cradles of global viticulture
  • Yerevan, the Pink City, a vibrant capital with world-class museums (Matenadaran, History Museum, Genocide Museum, Zvartnots)
  • Monasteries in otherworldly settings: Tatev perched above a canyon, Noravank nestled between red cliffs, Khor Virap at the foot of Mount Ararat
  • Preserved and spectacular nature: gorges, forests, extinct volcanoes, high-altitude lakes
  • Vibrant folklore: duduk music, Armenian dance, high-quality craftsmanship
  • Extraordinary traces of a millennia-old civilization: Karahunj (Armenian Stonehenge), Erebuni Fortress, carved khachkars
  • A global diaspora that has influenced world art, culture, and science
  • A warm population with remarkable hospitality
  • Few mass tourists: a still confidential and authentic destination
  • A safe and easily accessible destination from Europe

Duration of Stay

  • A short stay in Yerevan of 3 to 5 days: ideal for a city break or MICE groups
  • A mini-tour of 6 to 7 days covering essential sites
  • An 8 to 10-day tour for an in-depth discovery
  • A comprehensive tour of 12 days or more to explore the most isolated regions

Cultural and Heritage Tours

Armenia abounds with architectural and historical treasures: medieval monasteries, fortresses, ancient temples, and world-class museums. We design general discovery programs that combine heritage, landscapes, and cultural immersion, as well as thematic tours for history, archaeology, photography, pilgrimage, or Armenian sacred art enthusiasts.

Trekking and Hiking

The Armenian mountains offer exceptional conditions for trekking. Dilijan National Park (dubbed “Armenian Switzerland”), the Syunik trails, and the surroundings of Lake Sevan hold beautiful surprises. Hikes of varying difficulty are possible from April to October. The Transcaucasian Trail is also an option.

Winter Sports

The Tsaghkadzor ski resort, 1 hour from Yerevan, welcomes skiers from December to March with slopes for all levels and modern facilities.

Gastronomy and Wine Culture

Armenia is a full-fledged gastronomic and wine tourism destination. Tastings at independent winemakers, estate visits, markets and artisan producers, meals with locals. We organize tailor-made gastronomic and wine tourism tours for gourmet groups and catering professionals.

MICE and Incentives

Yerevan offers a booming MICE infrastructure: comfortable hotels, modern conference rooms, exceptional venues for gala evenings. The city’s unique setting, rich culture, and Armenian gastronomy make it a memorable and truly distinctive incentive destination.